From what I see, organic food has only increased its influence since 2010 in Mumbai. We had only a handful of stores, selling a few products and one would have to treasure hunt even for a simple ingredient. Things are changing for the better; now most of the big super markets stock, not just one full row but dedicate a few racks for organic food. I believe this is a start to bigger sections in future; a start of being conscience of our health.
Organic farming is not a new concept our farmer’s grand fathers did it before us when pesticides and genetic modifications were unheard of. More and more people across the world are realizing the benefits that organic food offers. But why is it that we don’t see organic food selling in every other store or super market? Why is it catering only to niche audience? I agree that organic products tend to be more expensive in comparison to their the inorganic counterparts as they are not yet mass produced and also come with a label to ratify their genuineness.
One such store that I came across is “Organic Haus”, a premium store, owned by Dilip joshi, former Indian cricketer. He pursued his passion for good organic vegetarian food and opened one of India’s first all organic store in Ahmedabad and Mumbai. The store retails a wide range of organic products that are certified on the basis of strict European standards. The products are sourced from Germany, Austria and Northen Europe. From Europe you say, so what about “food miles”? Consciously I try to buy all things local but what do you do if you want to cook western cuisine. We all belong to a generation of gourmet food and molecular gastronomy. Each of us are always on a look out for something new to try or experiment with. Here are some views of Dilip Joshi, interviewed by Mint.
Walking into the store, transformed me into a space not from India. The wood, interiors and the products nothing seemed Indian to me. I haven’t come across any store in India selling such a large range of organic ingredients. You even get organic toothpaste here!
I believe a lot in pure taste while addition of least number of uncomplicated ingredients on my bottle assure me of safe food. The store people are friendly and give you a taste of everything that you ask for. If they don’t have tasters, they even open a fresh one for you to taste, making sure that you are satisfied with the product before buying. Most of the labels are mostly in German, but I was assured that the new consignment will be coming with “English” labels. If you’re having any trouble with the label or expiry, it is always best to check with the store keeper/Manager.
I have tasted most of the products at the store and here are some of my selections:
The whole fruit – Beutelsbacher
The delicious juices are pure, natural and provide healthy and balanced nutrients. The vegetable/fruit are freshly harvested, extracted and bottled without added sugar.
Pure refreshment – Bionade
An amazing product made with expertise. Fermentation using natural processes normally creates alcohol when sugar is part of the mix. However, this drink is brewed by turning the sugar into a natural energizer that is also present in honey. The drink is available in flavors such as elderberry, ginger-orange, herbs and lychee. My favorite pick would be herbs.
The magic of perfection – all i need
Tea cannot taste more perfect! Combined with berries and ginger, the tea unfolds its long-lasting invigorating effect. The aromatic tone of jasmine and the mild sweetness of agave juice add the finishing touch to the delicate taste of all i need. I consider it a premium energy drink and helps you ease tiredness and work long hours.
Fabulously Delicious – Rapunzel
The wide range of products includes nut butters, spreads, sauces, soups, museli, coffee, oil, vinegar and many more. This company is considered the pioneer in processing of organic vegetarian foods with high quality.
Health Matters – Salus, Schoenenberger
A healthy composition with vitamins and essential minerals make Salus tonics a good source for adults and kids.
For those who are conscience of their body, Schoenenberger has a slimming kit which also helps in ailments. A cocktail of pure and organic medicinal plant juices.
They have a good range of pastas, pesto and pate (vegetarian). They also have breads, crackers which comes in fresh with their consignment and gets over in no time. Most baked products are made keeping in mind people with food sensitivities and allergies. The list of products can go on and on and I would stop at this point. I think its a good idea to visit the store yourself and have a look at what its got in store for you.
Organic Haus is located at kemps Corner, Mumbai.